About
Hi, friend! ☺ My name is Tonichi Acenas, and Okay Good Studio is my creative practice based in Manila, Philippines. As an interdisciplinary creative for 10 years, my focus is on fusing design, photography, and art direction to create a holistic brand experience for your dream business — the kind that your customers connect with on another level.
When I’m not working, I’m passionate about all things culture, designing systems around my habits, dancing, making mini films of ordinary days, and really cool chairs. Currently learning Webflow.
➀ Where I’m from
I have a Bachelor’s Degree in Multimedia Arts from the School of Design & Arts, at De La Salle College of St. Benilde in Manila, Philippines. This is where I dove headfirst into all the creative disciplines I could get my hands on, and was nominated for Best Graphic Designer & Best Web Designer for the MMA Awards, for 2 consecutive years. This foundation laid the groundwork for my being a highly specialized generalist.
➁ What I Do
Currently, I’m the creative lead at a startup where I wear many hats, working on design, photography, art direction — sometimes all at once.
Previously, I worked as an art director for several years at Ace Saatchi & Saatchi, a multi-awarded advertising agency, where I worked with brands like Toyota, SM, Olay, and Safeguard.
In between, I take on freelance projects for:
→ Product & Concept Photography
→ Brand Strategy & Identity Design
→ Graphic Design, Packaging & Print Design
➂ How I Work
Thinking first, doing second.
My best work comes from projects where I help founders design the entire brand experience holistically — taking an idea and making it into something real and tangible. From crafting the brand’s strategy, concept/direction, brand identity to photography, socials, and beyond — this is where I can provide the most value.
Focusing on an interdisciplinary approach has put me in a unique position where I can help provide a cohesive visual language that embodies your vision.
WHAT OUR CLIENTS SAY“Tonichi was instrumental in establishing a consistent visual brand identity across our website, marketing collaterals, and social media platforms. All of her work has a polished, luxurious quality that constantly attracts compliments from our customers. Aside from her excellent eye for design, she was always full of ideas and insights and brought a very collaborative spirit to the team.”
GAEA JEWELLERY
Previously Worked With
Toyota
01
Olay
02
Tim Hortons
04
SM Malls
03
PLDT
05
● FAQs
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① Project Kick-Off:
We’ll start with a quick chat to understand your design needs better. I’ll prepare a project proposal and contract outlining the scope, timeline, and payment terms.
② Brand Deep Dive
I’ll be asking you to fill out a Brand Form where we go in-depth about your brand strategy, goals, brand personality, target audience and design preferences. Afterwards, we’ll hop on a call to discuss all the details so we can be aligned with your brand vision in mind!
③ Brand Concept
I’ll conduct market research to identify trends and opportunities specific to your niche. Based on my research and insights, I’ll present 1-2 brand concepts that encapsulate your brand's essence. You'll have the opportunity to review and provide feedback on the initial concepts, and choose the one you love.
④ Brand Design
Now for the best part! Once we've settled on a concept, I’ll refine and design an identity system unique to your brand.
⑤ Feedback + Approval
You’ll get to provide feedback and collaborate further. Based on your feedback, I’ll tweak and refine the designs to better reflect your vision.
⑥ Delivery
Once the designs are approved, I’ll turnover pixel-perfect files so you can set on to build your beautiful brand with a solid foundation rooted in design that makes sense. -
① Quick Chat
We’ll start with a quick chat so I can understand your photography needs better. I’ll prepare a contract outlining the scope, timeline, and payment terms.
② Pre-Production
Before the shoot, we'll finalize our moodboard, shot list, including references, angles needed, and props. I'll provide my address so you can send your products to the studio before shoot day!
③ Shoot Day
Sit back & relax - this is the fun part! Leave it to me and I'll work some studio magic to make your products shine.
④ Feedback & Approval
After shoot day, I'll send over watermarked drafts of the images. You can choose your favorites, and we'll edit and refine those! This package includes 1 round of feedback/edits, however should you require additional edits we can accommodate as an add-on.
⑤ Delivery
Once you're happy with the final images, I'll be turning over the high resolution photos to your client Google Drive folder. I can ship the products back to you or you can also let me keep them in storage for future shoots! -
Every project is different, and I don’t believe in a “one size fits all” approach. Pricing varies depending on a number of factors, including the scope of work, the complexity of the project, the timeline, and more.
Please let us know the specifics and we’d be happy to give a custom quote that’s tailored to your needs.
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Yes! We’re happy to offer the following payment options:
50% initial deposit, 50% completion
35% deposit, 35% midway, 30% completion -
I love this question, because it’s a name that has a story. To share a little insight: If there’s one thing I’ve learned in my lifelong journey of creativity, it’s this:
Perfection is a myth.
Perfect implies a static endpoint, the ultimate state of being.
But to be creative is to explore, to be open to new possibilities, to stay curious. Kids intuitively know this, and they’re the most creative people on this planet, completely unfazed by the notion of perfection.
At Okay Good Studio, I wanted to embrace this ethos wholeheartedly.
To celebrate progress over perfection.
To trust the process, and make something good.
READY TO GET STARTED?