GAEA Holiday Campaign

GAEA is a gemstone jewelry brand in Manila, Philippines and home to one of the most expansive selections of crystals in the country. And like many other businesses within the jewelry space, their sales during the pandemic were a bit slower than usual.

For the holidays and their biggest sale of the year, my role was to create a cohesive set of images to be shown on their website and social media pages. But the question was, how might we encourage others to treat themselves and their loved ones during such an unprecedented time?

SERVICES

Art Direction
Photography
Graphic Design
Content Creation

➀ APPROACH

Our approach was to highlight how important it was to make the most of the joy and sparkle of the season, even while staying at home. This reflected in the photography as well as the social media posts created.

➁ SOCIAL MEDIA

Prioritizing connection and community, we aimed for social media posts that promoted engagement - whether it was leaving a comment, replying to our story, or sharing a post with a friend.